SO YOU WANT TO BE A DRIVING INSTRUCTOR?
Fair enough but first read the following and if you are still interested call me, I will know you are serious and have your eyes open
The Corby Effect was a term coined in the 1980`s when British steel closed down the steel mills in the town of Corby, hundreds of redundant steel workers were wooed into spending their redundancy money on training to be driving instructors, their redundancy package was more than enough to pay the training fees and the `pink license` enabled them to charge as little as half the lesson prices of established and reputable driving instructors who depended on their profession for a living.
The advertising was powerful and cleverly worded to mislead
As a consequence dozens of established and excellent driving instructors were forced out of the profession they depended upon for a living
Welcome to The Corby Effect Mark 2
Ask any established driving instructor and he or she will confirm that this paradox is happening again but on a nationwide scale, current DERF (Driver Education Research Foundation) research confirms what established instructors across the UK have known for months.
The big difference is this time with TV commercials in addition to newspaper advertisements the demise of good instructors will come quicker than in the 80`s. The driving instructor training business is already booming, imagine what will happen as the recession really bites and not hundreds but thousands of redundancy packages get sucked into the ADI production line churning out new instructors by the hundreds each parting with over £3k and that’s before qualification!
So take heed, the work is out there for the instructor who is prepared to work at it and develop a sound reputation, this could take years and in the meantime he or she will have to battle against ridiculous price wars between too many local instructors.
For realistic costs and a chat e mail us at: info@progressive-uk.com